JinKul

About JinKul

Managing nutrition at the unit where India actually eats — the household.

The origin

One family. One kitchen. Every need.

JinKul started with a real, daily problem: a single family trying to feed everyone well from one kitchen — a diabetic grandparent, a teenager needing protein, a picky child, a health-conscious parent. All eating from the same pot.

Every nutrition app on the market assumed you ate alone. In India, 300 million households share a kitchen and a cook. The individual calorie counter is fundamentally broken for that reality.

JinKul is the first system that manages nutrition at the unit where India actually eats: the household.

The gang

Amika, Juno, and Kawan.

The three roles every Indian household kitchen runs on — the planner, the buyer, the cook. We turned them into characters so the system would feel like family, not software.

JinKul team illustration

The company

JinKul by Rushmore Advisors.

JinKul is built and operated by Rushmore Advisors. For partnerships, press, or anything else — write to us.

contactus@rushmoreadvisors.com